Effects of conflicting aggregated rating on eWOM review credibility and diagnosticity: The moderating role of review valence
| Year of publication: |
2012
|
|---|---|
| Authors: | Qiu, Lingyun ; Pang, Jun ; Lim, Kai H. |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 516545. - Vol. 54.2012, 1, p. 631-644
|