Effect of online review chunking on product attitude : the moderating role of motivation to think
Year of publication: |
2016
|
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Authors: | Pang, Jun ; Qiu, Lingyun |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 20.2015/2016, 3, p. 355-383
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Subject: | eWOM | information chunking | motivation to think | online reviews | product attitude | review recall | review valence | Virales Marketing | Viral marketing | Motivation | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
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