Effects of Construal Level on the Price-Quality Relationship
| Year of publication: |
2011
|
|---|---|
| Authors: | Yan, Dengfeng ; Sengupta, Jaideep |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 38.2011, 2, p. 376-390
|