Effects of country-of-manufacture and brand image on Korean consumers' purchase intention
Year of publication: |
2009
|
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Authors: | Chung, Jae-eun ; Pysarchik, Dawn Thorndike ; Hwang, Sun-jin |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 22.2009, 1, p. 21-41
|
Subject: | Ursprungsregeln | Rules of origin | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea |
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