Effects of customer taste convergence on international marketing product strategies : a transaction cost-based analysis
Nino Keburia. [Jacobs University Bremen]
| Year of publication: |
2010
|
|---|---|
| Authors: | Keburia, Nino |
| Publisher: |
Bremen : Jacobs Univ., School of Engineering and Science, Internat. Logistics, Systems Management |
| Subject: | Globalisierung | Globalization | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Transaktionskosten | Transaction costs | Produktmanagement | Kundenorientierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 30 S. graph. Darst. 30 cm |
|---|---|
| Series: | Forschungsbeiträge zum strategischen Management. - Bremen : Jacobs Univ., Internat. Logistics, Systems Management, ISSN 1860-6628, ZDB-ID 2221199-8. - Vol. Bd. 26 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Forschungsbericht ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 3-938786-24-8 ; 978-3-938786-24-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013437801