Global customer engagement
Shaphali Gupta, Anita Pansari, and V. Kumar
| Year of publication: |
2018
|
|---|---|
| Authors: | Gupta, Shaphali ; Pansari, Anita ; Kumar, V. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 26.2018, 1, p. 4-29
|
| Subject: | global customer engagement | national culture | level of involvement | level of brand value | economic growth | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization | Kundenintegration | Customer integration | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jim.17.0091 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011848792