Effects of difference age and information searching level on attitudes toward innovative product
Year of publication: |
2023
|
---|---|
Authors: | Lee, Sinae ; Min, Dongwon |
Published in: |
Asia marketing journal. - [Seoul] : Korean Marketing Association, ISSN 2765-6500, ZDB-ID 3119030-3. - Vol. 25.2023, 1, Art.-No. 3, p. 23-33
|
Subject: | Difference age | Cognitive age | Innovative product | Information searching level | Marketing campaigns | Altersgruppe | Age group | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Innovation | Produktivität | Productivity | Alternde Bevölkerung | Aging population | Deutschland | Germany | Kognition | Cognition |
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