Effects of displacement-reinforcement between traditional media, PC internet and mobile internet : a quasi-experiment in Japan
Shintaro Okazaki; Morikazu Hirose
| Year of publication: |
2009
|
|---|---|
| Authors: | Okazaki, Shintaro ; Hirose, Morikazu |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 28.2009, 1, p. 77-104
|
| Subject: | Kommunikationsmedien | Communication media | Internet | Japan |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003819155