Effects of distribution channel structure in markets with vertically differentiated products
Year of publication: |
2009
|
---|---|
Authors: | Zhao, Xuan ; Atkins, Derek ; Liu, Yong |
Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 7.2009, 4, p. 377-397
|
Publisher: |
Springer |
Subject: | Distribution channel | Vertical differentiation | Product positioning | Anti-trust | Competition | Heterogeneity | Pricing | Quality |
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