Effects of Exclusivity Agreements on Supplier's Control Over Marketing Channels
Year of publication: |
2000
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Authors: | Iglesias, Victor ; Trespalacios, Juan A. ; Vázquez, Rodolfo |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 7.2000, 4, p. 61-82
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