Effects of functional green advertising on self and others
Ziying Mo, Matthew Tingchi Liu, Yongdan Liu
| Year of publication: |
2018
|
|---|---|
| Authors: | Mo, Ziying ; Liu, Matthew Tingchi ; Liu, Yongdan |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 5, p. 368-382
|
| Subject: | consumer environmental concern | green advertising | individualism-collectivism | third-person effect | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21092 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011970147