Effects of geographical university names on users' perceptions
Year of publication: |
2012
|
---|---|
Authors: | Peluso, Alessandro M. ; Guido, Gianluigi |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 4, p. 344-357
|
Subject: | Hochschulmanagement | Higher education management | Markenführung | Brand management | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Stadt | Town | Region | Italien | Italy |
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