The country of brand communication in the retail setting : an analysis of Italian products in China
Lala Hu, Francesca Checchinato
| Year of publication: |
2015
|
|---|---|
| Authors: | Hu, Lala ; Checchinato, Francesca |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 23.2015, 4, p. 325-332
|
| Subject: | Country of origin | Country of brand | Retail | Store | China | Einzelhandel | Retail trade | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Italien | Italy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1016/j.ausmj.2015.10.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011419490