Effects of haptic cues on consumers' online hotel booking decisions : the mediating role of mental imagery
Xingyang Lv, Huifan Li, Lan Xia
| Year of publication: |
2020
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|---|---|
| Authors: | Lv, Xingyang ; Li, Huifan ; Xia, Lan |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 77.2020, p. 1-13
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| Subject: | Haptic cue | Mental simulation | Mental imagery | Tactile experience | Online reviews | Hospitality industry | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Kognition | Cognition | Experiment | Online-Handel | Online retailing | Gastgewerbe | Virales Marketing | Viral marketing | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2019.104025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012152105