How gender affects the relationship between hedonic shopping motivation and purchase intentions?
Year of publication: |
2014
|
---|---|
Authors: | Davis, Robert ; Land, Bodo ; San Diego, Josefino |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 13.2014, 1, p. 18-30
|
Subject: | Geschlechterforschung | Gender studies | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kaufmotiv | Consumer motivation | Faktorenanalyse | Factor analysis |
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