EFFECTS OF INTERACTIVITY IN A WEB SITE
Year of publication: |
2005
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Authors: | Sicilia, Maria ; Ruiz, Salvador ; Munuera, Jose L. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 34.2005, 3, p. 31-46
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Saved in:
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