Effects of internal branding management in a hospital context
Year of publication: |
2021
|
---|---|
Authors: | Huang, Ching-Ying ; Lai, Chia-Hsien |
Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 41.2021, 15/16, p. 985-1006
|
Subject: | Employee brand equity | internal branding management | organisational citizenship behaviour | Markenführung | Brand management | Arbeitsverhalten | Work behaviour | Markenimage | Brand image | Interne Markenführung | Internal branding | Hotellerie | Hotel industry |
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