Effects of intra-brand competition between private labels and manufacturer brands : empirical results from the Italian market
Edoardo Fornari, Sebastiano Grandi and Daniele Fornari
| Year of publication: |
2011
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|---|---|
| Authors: | Fornari, Edoardo ; Grandi, Sebastiano ; Fornari, Daniele |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 21.2011, 5, p. 541-554
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| Subject: | Lebensmitteleinzelhandel | Food retailing | Handelsmarke | Store brand | Markenartikel | Brand | Einzelhandelspreis | Retail price | Sortiment | Retail assortment | Italien | Italy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009492158