Is the Marlboro man the only alternative? : the role of gender identity and self-construal salience in evaluations of male models
Year of publication: |
2009
|
---|---|
Authors: | Martin, Brett A. S. ; Gnoth, Juergen |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 20.2009, 4, p. 353-367
|
Subject: | Werbeplanung | Advertising planning | Geschlechterforschung | Gender studies | Persönlichkeitspsychologie | Personality psychology | Werbewirkung | Advertising effects |
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