The floor is nearer than the sky : how looking up or down affects construal level
Year of publication: |
2015
|
---|---|
Authors: | Van Kerckhove, Anneleen ; Geuens, Maggie ; Vermeir, Iris |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 6, p. 1358-1371
|
Subject: | Kognition | Cognition | Ladengestaltung | Store design | Visuelle Wahrnehmung | Visual perception | Experiment |
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