Effects of live streaming commerce on returns and measures for return avoidance from a customer's perspective
Year of publication: |
2023
|
---|---|
Authors: | Rese, Alexandra ; Pan, Yongting |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 45.2023, 4, p. 14-31
|
Subject: | Live streaming commerce | Fashion items | Returns | Measures to avoid returns | Kano model |
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