Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty
Year of publication: |
2003
|
---|---|
Authors: | Yi, Youjae ; Jeon, Hoseong |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 31.2003, 3, p. 229-240
|
Saved in:
Saved in favorites
Similar items by person
-
Segregation vs aggregation in the loyalty program : the role of perceived uncertainty
Yi, Youjae, (2013)
-
Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty
Yi, Youjae, (2003)
-
Segregation vs aggregation in the loyalty program: the role of perceived uncertainty
Yi, Youjae, (2013)
- More ...