The effectiveness of managing social media on hotel performance
Woo Gon Kim; Hyunjung Lim; Robert A. Brymer
| Year of publication: |
2015
|
|---|---|
| Authors: | Kim, Woo Gon ; Lim, Hyunjung ; Brymer, Robert A. |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 44.2015, p. 165-171
|
| Subject: | Social media | Online reviews | Response to negative comments | Hotel performance | Social Web | Social web | Hotellerie | Hotel industry | Unternehmenserfolg | Firm performance | Online-Marketing | Internet marketing | Performance-Messung | Performance measurement | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010501914