Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
Year of publication: |
2013
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Authors: | Kim, Juran ; Lee, Ki Hoon ; Taylor, Charles Raymond |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 23.2013, 3, p. 282-296
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Subject: | mobile direct experience | direct experience | perceived interactivity | attitude | smartphone applications | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Experiment | Direktmarketing | Direct marketing |
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