Effects of nationality on global strategy in major American, European, and Japanese multinational companies
George S. Yip ; Johny K. Johansson ; Johan Roos
| Year of publication: |
1996
|
|---|---|
| Authors: | Yip, George S. ; Johansson, Johny K. ; Roos, Johan |
| Publisher: |
Cambridge, Mass. |
| Subject: | Multinationales Unternehmen | Transnational corporation | Japan | Europa | Europe |
| Extent: | 44 S. : graph. Darst |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. Report / Marketing Science Institute / Marketing Science Institute ; 96,126 : Working paper |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000959105