Effects of new product preannouncement on purchase intention : from consumer perspective
Year of publication: |
2011
|
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Authors: | Zhang, Lijun ; Su, Meng |
Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8749, ZDB-ID 2549224-X. - Vol. 2.2011, 1, p. 48-63
|
Subject: | Öffentlichkeitsarbeit | Public relations | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Ankündigungseffekt | Announcement effect |
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