Effects of nostalgic messages on ad persuasiveness : a meta-analysis
Year of publication: |
2023
|
---|---|
Authors: | Cheng, Ying ; Yan, Xiaodi |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 2, p. 263-287
|
Subject: | advertising | meta-analysis | Nostalgia | persuasion | Meta-Analyse | Meta-analysis | Zollpolitik | Tariff policy | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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