Effects of partners' communications on consumer perceptions of joint innovation efforts
Year of publication: |
2019
|
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Authors: | Roosens, Bram ; Dens, Nathalie ; Lievens, Annouk |
Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 23.2019, 8, p. 1940008-1-1940008-26
|
Subject: | Communication | co-creation | partners | partnership | innovation | message content | visual design | alignment | partner fit | relational embeddedness | Konsumentenverhalten | Consumer behaviour | Innovation | Unternehmenskooperation | Inter-firm cooperation | Forschungskooperation | Research collaboration | Kommunikation | Unternehmensnetzwerk | Business network | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration |
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