Effects of product quality certification on quality perceptions of stores' own brands
Hsuan-Hsuan Ku, Po-Jen Wang and Chien-Chih Kuo
| Year of publication: |
2012
|
|---|---|
| Authors: | Ku, Hsuan-hsuan ; Wang, Po-jen ; Kuo, Chien-chih |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 32.2012, 5, p. 807-820
|
| Subject: | Ladengestaltung | Store design | Markenführung | Brand management | Produktqualität | Product quality | Bewertung | Evaluation | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009535895