The effect of scarcity on the purchase intentions of prevention and promotion motivated consumers
Year of publication: |
2012
|
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Authors: | Ku, Hsuan-hsuan ; Kuo, Chien-chih ; Kuo, Tzu-wei |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 8, p. 541-548
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Subject: | Konsumentenverhalten | Consumer behaviour | Konsumgütermarketing | Consumer goods marketing | Taiwan |
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