Effects of promotional-based advertising on brand associations
Year of publication: |
2011
|
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Authors: | Clayton, Michael ; Heo, Jun |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 4, p. 309-315
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Subject: | Markenführung | Brand management | Werbewirkung | Advertising effects | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Markenartikel | Brand |
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