Effects of risk-related purchasing factors on private label quality perceptions in Bosnia and Herzegovina
Year of publication: |
2013
|
---|---|
Authors: | Alic, Adi ; Agic, Emir ; Pestek, Almir |
Published in: |
Challenges for the trade of Central and Southeast Europe. - Bingley : Emerald, ISBN 978-1-78190-832-7. - 2013, p. 137-154
|
Subject: | Handelsmarke | Store brand | Produktqualität | Product quality | Risikopräferenz | Risk attitude | Kaufmotiv | Consumer motivation | Handelskette | Retail chain | Bosnien-Herzegowina | Bosnia and Herzegovina |
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