Effects of social bonding in business-to-business relationships
Tammy Schakett; Alan Flaschner; Tao (Tony) Gao; Adel El-Ansary
| Year of publication: |
2011
|
|---|---|
| Authors: | Schakett, Tammy ; Flaschner, Alan ; Gao, Tao Tony ; Ansary, Adel I. el- |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 10.2011, 4, p. 264-280
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Soziale Beziehungen | Social relations | Austauschtheorie | Social exchange theory | Vertrauen | Confidence | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009492515