Effects of social media on consumers' purchase decisions : evidence from Taobao
Year of publication: |
December 2017
|
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Authors: | Kwahk, Kee-Young ; Kim, Byoungsoo |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 11.2017, 4, p. 803-829
|
Subject: | Social media | Taobao | Social impact theory | Informational social influence | Normative social influence | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Soziale Beziehungen | Social relations | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing |
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