Posting purchases on social media increases happiness : the mediating roles of purchases' impact on self and interpersonal relationships
Jingyi Duan and Ruby Roy Dholakia
| Year of publication: |
2017
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|---|---|
| Authors: | Duan, Jingyi ; Dholakia, Ruby R. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 5, p. 404-413
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| Subject: | Happiness | Social media | Impact of purchase on interpersonal relationships | Impact of purchase on self | Posting purchases | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction | Soziale Beziehungen | Social relations | Beschaffung | Procurement | Beziehungsmarketing | Relationship marketing | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-07-2016-1871 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011782924