Effects of Super Bowl advertising on online brand search : ten years of insights from 2011 to 2020
Dan Li and Nicholas Masafumi Watanabe
| Year of publication: |
2022
|
|---|---|
| Authors: | Li, Dan ; Watanabe, Nicholas Masafumi |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 23.2022, 4, p. 841-854
|
| Subject: | Ad likability | Advertising | Google trends | Online search | Quasi experiment | Super bowl | Niederlande | Netherlands | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Suchmaschine | Search engine | Sportveranstaltung | Sport event | Konsumentenverhalten | Consumer behaviour | Fernsehwerbung | Television advertising | Sportmarketing | Sports marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-07-2021-0151 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013370506