Effects of the aesthetic design of icons on app downloads : evidence from an android market
Year of publication: |
March 2017
|
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Authors: | Wang, Mengyue ; Li, Xin |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 17.2017, 1, p. 83-102
|
Subject: | Mobile apps | Demand | Icon | Aesthetics | Image processing | Ästhetik | Mobile Anwendung | Mobile application | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour |
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