Effects of utilitarian, hedonic and social motives on mall shoppers satisfaction
Year of publication: |
2024
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Authors: | Magai, Petro Sauti |
Published in: |
Business management review : journal of the University of Dar es Salaam Business School. - Dar es Salaam : University of Dar es Salaam Business School, ISSN 2546-213X, ZDB-ID 2905796-6. - Vol. 27.2024, 1, p. 52-68
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Subject: | Utilitarian motives | Hedonic motives | Social motives | Mall shoppers' satisfaction | Motivation | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism | Einkaufszentrum | Shopping center | Kundenzufriedenheit | Customer satisfaction | Zufriedenheit | Satisfaction | Leistungsmotivation | Work motivation | Hedonischer Preisindex | Hedonic price index | Arbeitszufriedenheit | Job satisfaction | Kaufmotiv | Consumer motivation |
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