Word-of-blog for movies : a predictor and an outcome of box office revenue
Li Qin
Year of publication: |
2011
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Authors: | Qin, Li |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 12.2011, 3, p. 187-198
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Subject: | Virales Marketing | Viral marketing | Social Web | Social web | Werbewirkung | Advertising effects | Kausalanalyse | Causality analysis | Filmwirtschaft | Film industry | USA | United States |
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