Effects of the in-store crowd and employee perceptions on intentions to revisit and word-of-mouth via transactional satisfaction : A SOR approach
Year of publication: |
2022
|
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Authors: | Errajaa, Karim ; Hombourger-Barès, Sabrina ; Audrain-Pontevia, Anne-Françoise |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-12
|
Subject: | In-store social atmospherics | Intention of word-of-mouth | Intention to revisit | Stimulus-organism-response framework | Store transactional satisfaction | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Arbeitszufriedenheit | Job satisfaction | Wahrnehmung | Perception |
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