Consumer reactions to olfactory congruence with brand image
Year of publication: |
2020
|
---|---|
Authors: | Errajaa, Karim ; Daucé, Bruno ; Legohérel, Patrick |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 52.2020, p. 1-10
|
Subject: | Congruence between odor and brand image | Consumer reactions | Experiment | Odor | Olfactory marketing | Ready-to-wear sector | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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