Effectual marketing planning for new ventures
Year of publication: |
2012
|
---|---|
Authors: | Whalen, Peter S. ; Holloway, Samuel S. |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 2.2012, 1, p. 34-43
|
Subject: | Marketingmanagement | Marketing management | Unternehmensgründung | Business start-up |
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