Effectual marketing planning for new ventures
Peter S. Whalen; Samuel S. Holloway
Year of publication: |
2012
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Authors: | Whalen, Peter S. ; Holloway, Samuel S. |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 26519550. - Vol. 2.2012, 1, p. 34-43
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