Effectual selling in service ecosystems
Year of publication: |
2020
|
---|---|
Authors: | Wang, Hao ; Schrock, Wyatt A. ; Kumar, Anand ; Hughes, Douglas E. |
Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 40.2020, 4, p. 251-266
|
Subject: | Effectual selling | effectuation | entrepreneurship | environmental uncertainty | service dominant logic | service ecosystems | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach |
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