Effectuation logic and early innovation success : the moderating effect of customer co-creation
Year of publication: |
2022
|
---|---|
Authors: | Ko, Guihan ; Roberts, Deborah. L. ; Perks, Helen ; Candi, Marina |
Published in: |
British journal of management. - Oxford : Wiley-Blackwell, ISSN 1467-8551, ZDB-ID 2025938-4. - Vol. 33.2022, 4, p. 1757-1773
|
Subject: | Kundenintegration | Customer integration | Innovation | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Erfolgsfaktor | Success factor | Produktentwicklung | New product development |
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