Effektivität der Marktbearbeitung in der Pharmabranche : von der transaktionalen zur relationalen Marktbearbeitung
Max Kretzer
| Year of publication: |
2012
|
|---|---|
| Authors: | Kretzer, Max |
| Publisher: |
Wiesbaden : Springer-Gabler |
| Subject: | Beziehungsmarketing | Relationship marketing | Pharmaindustrie | Pharmaceutical industry | Deutschland | Germany | Pharmazeutische Industrie | Marktbearbeitung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 148 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Mannheim, Univ., Diss., 2011 |
| Notes: | Literaturverz. S. 129 - 148 |
| ISBN: | 978-3-8349-3618-9 |
| Classification: | Marketing ; Pharmazie, Pharmazeutika |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009509770