Effektivität und Effizienz von Marketing-Events : wirkungstheoretische Analyse und empirische Befunde
Ingo Lasslop
| Year of publication: |
2003 ; 1. Aufl.
|
|---|---|
| Authors: | Lasslop, Ingo |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Expo <2000, Hannover> | Event-Marketing | Event marketing | Werbewirkung | Advertising effects | Kosten-Nutzen-Analyse | Cost-benefit analysis | Schätzung | Estimation | Theorie | Theory | Deutschland | Germany | Effizienz |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIV, 224 S. graph. Darst. |
|---|---|
| Series: | Schriftenreihe Unternehmensführung und Marketing. - Wiesbaden : Gabler, ISSN 0175-7717, ZDB-ID 183924-X. - Vol. 43 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Münster, Univ., Diss., 2003 |
| Notes: | Pb. : ca. EUR 69.00 |
| ISBN: | 3-409-12412-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013280963