Efficacy expectations and adherence : evidence of consumer biases and heuristics in pharmaceutical marketing
Year of publication: |
2014
|
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Authors: | Ilyuk, Veronika ; Irmak, Caglar ; Kramer, Thomas ; Block, Lauren |
Published in: |
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies. - New York, NY [u.a.] : Springer, ISBN 978-1-4614-7800-3. - 2014, p. 315-344
|
Subject: | Konsumentenverhalten | Consumer behaviour | Medizinische Behandlung | Medical treatment | Arzneimittel | Pharmaceuticals | Systematischer Fehler | Bias |
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