Risk assessment : The consumer as an intuitive statistician
Year of publication: |
2014
|
---|---|
Authors: | Raghubir, Priya ; Latimer, Robert |
Published in: |
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies. - New York, NY [u.a.] : Springer, ISBN 978-1-4614-7800-3. - 2014, p. 287-313
|
Subject: | Konsumentenverhalten | Consumer behaviour | Risikopräferenz | Risk attitude | Systematischer Fehler | Bias | Medizinische Behandlung | Medical treatment |
-
Ilyuk, Veronika, (2014)
-
The effect of self-control on the construction of risk perceptions
Jia, Jayson S., (2015)
-
Misattribution bias : the role of emotion in risk tolerance
Cavalheiro, Everton Anger, (2011)
- More ...
-
An Appreciation of Journal Service
Mukhopadhyay, Anirban, (2020)
-
Customer Experience Management in Retailing: Understanding the Buying Process
Puccinelli, Nancy, (2009)
-
Judgments of Taste and Judgments of Quality
Mukhopadhyay, Anirban, (2018)
- More ...