Efficiency measures in retentive and expansive marketing of financial services
Harsharanjeet S. Jagpal; Ephraim F. Sudit
| Year of publication: |
1978
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|---|---|
| Authors: | Jagpal, Harsharanjeet S. ; Sudit, Ephraim F. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 7.1978, 6, p. 423-430
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| Subject: | Kreditinstitut | Absatz | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003055082